Does branding actually make a difference to your bottom line?

Purse strings are tight right now, and few of us can afford to be investing in ‘nice to haves’. Is branding really going to make that much of a difference?

We all know that a great brand can make you look more professional, feel a little less embarrassed, but does branding actually have an impact on your bottom line? We're exploring all of this and more below! 

Here’s what Kari was working with initially…

Kari is an excellent pilates teacher - but you wouldn't know that from the impact her brand and old website creates. She is highly trained, her classes are expertly planned and she works incredibly hard to make sure her clients have fun and work hard. 

Do you get any of that from the logo above? Thought not…

So here's what we did with it. Simple, strong and highly effective, it not only creates a great positive impression, it also works at a strategic level for Kari, helping her own her space and win more of the right clients.

A curated colour palette balances the uplifting and fun elements of Kari's teaching along with the strength pilates brings to your body and the depth of Kari's expertise.

We also elevated the status of Kari by giving her an option with her name - this is especially poignant as she builds her online offering, allowing her to build on her expert status and really capitalise on those years of training, practice and learning!

It looks lovely, but did it actually move her business forwards?

You can see this all looks nicer. You can probably see that Kari will feel prouder to talk about her business, more confident to put herself out there and not remotely embarrassed by her brand. But the real question: has this actually had an impact on her bottom line? 

Purse strings are tight right now and it is so tempting to think that branding is an area to cut back on. After all, how much of an impact can it really make? Quite a lot, as it turns out! I asked Kari what impact her brand had on her business last Friday and whether it had all been worth it. It was an emphatic YES.

· THE IMPACT OF THE CORE STRENGTH PILATES REBRAND  ·

Her enquiry rate increased dramatically

People were prepared to travel from further afield to take Kari's classes: because she looked more credible her market reach increased

Private lessons filled faster

She started attracting a younger crowd - broadening her demographic and widening her potential client base

Her group classes started selling out!

Who says branding is just about aesthetics? Huh? It genuinely makes a difference to your commercials when you approach it in the right way which is why I am so utterly evangelical about what I do. This shizzle really does work.

Your best starting point, if you're keen to raise the impact of your brand is to enrol in the free Where to Start class which will give you the insight and perspective you need to approach this in the right way. Enrol for free and let's begin your journey to building a more impactful and effective brand identity today.